Henry Bernstein College of Business Administration
Management and Marketing
Dong-Jun Min
Department Chair, Associate Professor of Marketing, Freeport Mc-Mo-Ran Professor of Consumer Behavior and Decision-Making
About
Professor Dong-Jun (DJ) Min joined UNO in 2015. He received his Ph.D. in marketing from the University of Georgia and holds a Master's degree in marketing from the University of Denver and a Bachelor's degree in business administration from Kyung Hee University (S. Korea).
Courses Taught
Principles of Marketing
Consumer Behavior
Integrated Marketing Communications
Advertising
Marketing Analytics
Marketing Strategy & Decision Making
Advanced Analysis of Consumer Behavior at the MBA level
Strategic Marketing Management at the MBA and Executive MBA levels
Education
Ph.D., University of Georgia
M.S., University of Denver
B.B.A., Kyunghee University
Research Interests
Dr. Min's research interests lie in the field of consumer behavior. His research focuses on understanding the interplay between cognitive psychology (learning, memory, perception, information processing) and consumer judgment and decision making. In his current research, he is examining how the structure of repeated persuasive attempts systematically influences consumers' perceptions, processing of information, attitudes and behavior.
Dr. Min's research has been published in several peer-reviewed journals such as the Journal of Business Research and Journal of Research in Interactive Marketing.