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Henry Bernstein College of Business Administration

Management and Marketing

Elyria Kemp

Professor of Marketing, Edward G. Schlieder Chair in Higher Education and Health Initiatives, Bank One Endowed Professorship in Minority & Emerging Business

[email protected]
504-280-6483

About

Dr. Elyria Kemp's research examines how marketing communications influence consumer perceptions, trust, and behavioral outcomes within consumer well-being and health care contexts. Her work places special emphasis on emotional persuasion, consumer vulnerability and deception, and the growing role of artificial intelligence in consumer decision-making.

Dr. Kemp has published over one hundred peer-reviewed journal articles and conference proceedings. She has been recognized as a "Healthcare Hero" by New Orleans CityBusiness. She has also been an Advertising Educational Foundation Fellow, through which she completed a visiting professorship with IBM and Ogilvy & Mather. Dr. Kemp has also been a visiting professor with the Lilly Marketing Institute at Eli Lilly Pharmaceutical Company.

Professor Kemp teaches at the undergraduate, graduate, and executive levels at the University of New Orleans. She teaches courses in the marketing, MBA, and health care management programs, and has received the "Professor of the Year" award in the Executive Master of Science Health Care Management program.

Before entering academia, Dr. Kemp worked in the music industry, where she directed strategic marketing efforts for symphonic organizations and presenting arts organizations. She also worked in intellectual property and music licensing at the American Society of Composers, Authors and Publishers (ASCAP).

Courses Taught

  • Health Care Marketing, undergraduate, graduate, and executive level
  • Strategic Marketing Management, MBA, EMBA
  • Marketing Strategy
  • Retailing
  • Principles of Marketing
  • Legal Environment of Marketing

Education

PhD, University of Arkansas
MBA, University of New Orleans
BS, Bradley University

Research Interests

Marketing communications and consumer perceptions, trust, and behavioral outcomes in consumer well-being and health care contexts; emotional persuasion; consumer vulnerability and deception; sonic branding; and the role of artificial intelligence in consumer decision-making.