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Henry Bernstein College of Business Administration

Management and Marketing

Kyeong Sam Min

Professor of Marketing, Sidney Baron Endowed Professorship in Marketing

[email protected]
504-280-6195

About

Professor Min joined UNO in 2008. Previously, he was on the faculty at the University of South Dakota and served as an instructor at the Ohio State University. He taught at UNO's International Summer School in Innsbruck, Austria (2013, 2022), and the Executive MBA program in Kingston, Jamaica (2012).

Courses Taught — Undergraduate level

  • Principles of Marketing
  • Consumer Behavior
  • Introduction to Marketing Research
  • Services Marketing
  • Marketing Management

Courses Taught — MBA level

  • Advanced Analysis of Consumer Behavior
  • Services Marketing

Courses Taught — Executive MBA level

  • Strategic Marketing Management

Education

Ph.D., The Ohio State University

Research Interests

Professor Min's research interests lie in the field of consumer judgment and decision-making. His research focuses on understanding the interplay between consumer psychology and marketing strategy. Recently, he has been examining the role of timing information in the context of product or service failures.

His research has been published in marketing and psychology journals, including the Journal of Consumer Research, Marketing Letters, Psychology & Marketing, Journal of Business Research, International Journal of Hospitality Management, and Journal of Applied Social Psychology.

Areas of Expertise: Judgment and Decision Making, Service Failure and Recovery, Communication Strategy, Cross-Cultural Psychology