Henry Bernstein College of Business Administration
Management and Marketing
Paul J. Hensel
Senior Associate Dean, Professor Emeritus
Education
Ph.D., University of Houston
Research Interests
Multi-item scaled measurement, advertising effectiveness issues, particularly those related to measurement and to negative comparative advertising; health care marketing in a turbulent environment, specifically issues related to consumer decision making and ethics in marketing, especially the integration of ethical considerations in strategic decision making.
Dr. Hensel has published 40+ refereed journal and refereed national proceedings articles, two refereed reference books and a CD-ROM reference on multi-item scaled measures. He co-authored, with Dr. Gordon Bruner at Southern Illinois University, Marketing Scales Handbook: A Handbook of Multi-Item Measures of Marketing Related Constructs (AMA Press, 1992), a 1,315-page reference resource considered the premier book of its kind.
Dr. Hensel has published articles in the Journal of the Academy of Marketing Sciences, Journal of Personal Selling and Sales Management, Journal of Marketing Management, Journal of Advertising, Journal of Marketing Education, Journal of Health Care Marketing, Journal of Business Ethics, and Marketing Education Review.