PhD, University of Arkansas
MBA, University of New Orleans
BS, Bradley University

Dr. Elyria Kemp's research examines how marketing communications influence consumer perceptions, trust, and behavioral outcomes within consumer well-being and health care contexts.  Her work places special emphasis on emotional persuasion, consumer vulnerability and deception, and the growing role of artificial intelligence in consumer decision-making.

Dr. Kemp has published over one hundred peer-reviewed journal articles and conference proceedings. She has been recognized as a “Healthcare Hero” by New Orleans CityBusiness.  She has also been an Advertising Educational Foundation Fellow, through which she completed a visiting professorship with IBM and Ogilvy & Mather. Dr. Kemp has also been a visiting professor with the Lilly Marketing Institute at Eli Lilly Pharmaceutical Company.

Professor Kemp teaches at the undergraduate, graduate, and executive levels at the University of New Orleans.  She teaches courses in the marketing, MBA, and health care management programs, and has received the "Professor of the Year" award in the Executive Master of Science Health Care Management program.

Before entering academia, Dr. Kemp worked in the music industry, where she directed strategic marketing efforts for symphonic organizations and presenting arts organizations. She also worked in intellectual property and music licensing at the American Society of Composers, Authors and Publishers (ASCAP).  Dr. Kemp continues to interface with businesses within the community, which is evidenced in her research collaborations.

Courses Taught

• Health Care Marketing, undergraduate, graduate, and executive level
• Strategic Marketing Management, MBA, EMBA
• Marketing Strategy
• Retailing
• Principles of Marketing
• Legal Environment of Marketing

Article Spotlight: Artificial Intelligence and All That Jazz: Preparing Students for the Future of Work, Faculty Focus

Just the Two of Us—Getting Closer All the Time: The Role of Sonic Branding in Connecting with Consumers, Kemp, Elyria, My Bui, Steven W. Kopp, Xingyi Zhang (forthcoming), European Journal of Marketing.

Looking for Love and  Support in Digital Places: Examining Artificial Intelligence Emotional Companion Tool Use, Kemp, Elyria, My Bui, Andrea Tangari, Xingyi Zhang (forthcoming), Journal of Consumer Marketing.

Content is King: The Role of Social Media Content Creators in Building Political Brands, Kemp, Elyria, Nwamaka Anaza, Steven W. Kopp, Evelyn Kemp (forthcoming), International Journal of Advertising.

Sonic Branding in Hospitality Marketing, Kemp, Elyria, Xingyi Zhang, Millicent Njeri, and Kim Williams (forthcoming), Tourism Marketing.

Maintaining Balance: Examining Mental Wellness in Black Women during the Menopausal Transition, Kemp, Elyria, Graham J. McDougall, Xueyan Lui, Candice Sorapuru, Kelly Jones (forthcoming), Journal of Racial and Ethnic Health Disparities.

Don't Stop Believing: The Role of Growth Mindset and Emotion Regulation in Promoting Student Success and Well-being, Kemp, Elyria, Kyeong Sam Min, McDowell Porter, Pamela Kennett-Hensel, and Christey Corey (2025), Marketing Education Review, 1-15.

Relationships, Mental Well-being, and Performance Outcomes in B2B Work Environments, Kemp, Elyria, McDowell Porter, Christy Corey, Nwamaka Anaza, and Aberdeen Leila Borders (2025), Journal of Business & Industrial Marketing, 40, 5, 1176–1190.

Volunteers Needed: Understanding African Americans’ Perceptions of Clinical Trials and Intentions to Participate, Ricks, Joe, McDowell Porter, and Elyria Kemp (2025), Journal of Healthcare Management, 70, 5, 317–336.

Prioritizing Wellness amidst the Hustle and Grind: A Framework for Supporting the Mental Health of B2B Sales Professionals, Kemp, Elyria, Nwamaka Anaza, McDowell Porter III, Cassandra Davis, and Eli Jones (2024), Journal of Personal Selling & Sales Management, 45, 2, 154–173.

Oops!...I Waited Until the Last Minute Again: The Role of Fresh Start Nudges in Task Completion, Min, Kyeong Sam Min, Dong-Jun Min, Amanuel Tadesse and Elyria Kemp (2024), Applied Cognitive Psychology, 38, 4,  e4237.

Elevating Mental Health: Stigma and Well-being in B2B Marketing Environments, Kemp, Elyria, McDowell Porter, Scott Phillips and Cassandra Davis (2024), “ 24, 1, Journal of Selling, 5-20.

Music to the Ears: The Role of Sonic Branding in Advertising, Kemp, Elyria, Yoon-Na Cho, My Bui and Alex Kintzer (2023), International Journal of Advertising, 43, 6, 1039–1059.

Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing, Kemp, Elyria, Cassandra Davis and McDowell Porter (2023), Journal of Public Policy and Marketing, 42, 3, 262-278.

The Role of Stigma and Spirituality on Mental Health Help-Seeking Behavior: An Experimental Approach, Kemp, Elyria, McDowell Porter, Jane Cromartie, Kristi Williams (2023), Journal of Communication in Healthcare, 16, 2, 197-204.

Healthcare Brands Sound Off:  Evaluating the Influence of Sonic Branding in Shaping Consumer Perceptions, Kemp, Elyria, Steven W. Kopp, My Bui (2023), International Journal of Pharmaceutical and Healthcare Marketing, 17, 3, 340-352.

B2B Brand Marketing in Africa: An Exploratory Investigation of B2B Buyers’ Perception of Supplier Brands, Nwamaka Anaza, Elyria Kemp, Christian Nedu Osakwe, Ogechi Adeola (2023), Industrial Marketing Management, 109, 90-105.

Hospitable Healthscapes: Managing the Service Experience in Hospital Environments, Kemp, Elyria, Cassandra Davis, Julia Trivitt, Kim Williams, Xingyi Zhang and Jane Cromartie (2023), The Consortium Journal of Hospitality and Tourism, 25, 7-14.

Evidence-Based Performance Indicators of Positive Inpatient Experiences, Kemp, Elyria, Jullie Trivitt and Cassandra Davis (2023), Journal of Healthcare Management, 68, 2, 106-120.

It’s A Force of Habit: Influences of Emotional Eating on Indulgent Tendencies, My Bui, Anjala Krishen and Elyria Kemp (2023), Journal of Consumer Marketing, 40, 4, 445-457.

Examining the Effectiveness of Messaging during a Pandemic: Implications for Social Marketing, Kemp, Elyria, Dong-Jun Min and Judith Folse (2022), Marketing Management Journal, 32, 2, 109-125.

Awareness as Wellness: Examining Disparities in Mental Health Care, Kemp, Elyria, McDowell Porter III, Cassandra Davis and Kristi M. Willams (2022), Journal of Cultural Marketing Strategy, 6, 2, 102-114.

The Impact of Marginalization on Entrepreneurs' Digital Marketing Strategies and Venture Performance, Fuller, Nicole, McDowell Porter III and Elyria Kemp (2022), Journal of Research in Marketing and Entrepreneurship. 

Mental Health: A Crisis in Young Adults, Kemp, Elyria, Han Chen, and Carla Childers (2021), Health Marketing Quarterly, 26, 1-21

Insta-Gratification: Examining the Effects of Social Media on Emotions and Consumption, Kemp, Elyria and Carla Childers (2021), Journal of Social Media in Society,10, 2. https://www.thejsms.org/index.php/JSMS/article/view/975

Preparing for a Crisis: The Influence of Fear and Anxiety on Consumption, Kemp, Elyria, My (Myla) Bui, McDowell Porter III (2021), Journal of Consumer Marketing, 38, 3, 282-292.

The Impact of Storytelling in Creating Firm and Customer Connections in Online Environments, Kemp, Elyria, McDowell Porter III, Nwamaka Anaza, Dong-Jun Min (2021), Journal of Research in Interactive Marketing, 15, 1, 104-124.

Promoting Consumer Well-being: Examining Emotion Regulation Strategies in Social Advertising Messages, Kemp, Elyria, Kelly Cowart and My (Myla) Bui (2020), Journal of Business Research, 112, 200-209. 

I Heard It Through the Grapevine: Managing and Engaging Customers on the Web, Kemp, Elyria, McDowell Porter III, Nicole Fuller and Kyeong Sam Min (2020), Journal of Marketing Theory and Practice, 28, (3), 256-271. 

African Americans and COVID-19: Beliefs, Behaviors and Vulnerability to Infection, Kemp, Elyria, Gregory N. Price, Nicole R. Fuller and Edna Faye Kemp (2020), International Journal of Healthcare Management, 13, 4, 303-311. https://doi.org/10.1080/20479700.2020.1801161 

The Emotional Side of Organizational Decision Making: Examining the Influence of Messaging in Fostering Positive Outcomes for the Brand, Kemp, Elyria, Elten Briggs and Nwamaka Anaza (2020), European Journal of Marketing, 54, (7), 1609-1640.

Information Transparency: Examining Physicians’ Perspectives toward Online Consumer Reviews in the United States, Kemp, Elyria, McDowell Porter III, Christine Albert and Kyeong Sam Min (2020), International Journal of Healthcare Management. https://doi.org/10.1080/20479700.2020.1728925

Linking Up: Examining Students' Experiences and Anxieties with Professional Networking, Kemp, Elyria, Bridget M. Bordelon and Kim H. Williams (2020), Journal for Excellence in Business & Education, 7, 1.

Tell Me A Story: The Role of Narrative Transportation and the C-suite in B2B Advertising, Anaza, Nwamaka, Elyria Kemp, Elten Briggs and Aberdeen Leila Borders (2020), Industrial Marketing Management, 89, 605-618.

The Path to Adoption and Advocacy: Exploring Dimensions of Brand Experience and Engagement at Trade Shows,  Kennett-Hensel, Pamela, Elyria Kemp, Kim H. Williams and Aberdeen Leila Borders (2019), Event Management, 23, (6), 871-881.

Addie’s Coffin: Consumption Decisions in Pursuit of an Appropriate Death, Kopp, Steven W. and Elyria Kemp (2019),  Journal of Consumer Marketing,  36, (1), 64-71.

Happy Feelings: Examining Music in the Service Environment, Kemp, Elyria, Kim H. Williams, Dong-Jun Min, Han Chen (2019), International Hospitality Review, 33, (1), 5-15.

Artistic Consumption and Well-being: A Song of Two Countries, Kemp, Elyria, Kristina Martic, Nwamaka Anaza (2018), International Journal of Nonprofit and Voluntary Sector Marketing, 23, (4), 1-9.

A Bayesian Network Approach to Juxtapose Brand Engagement and Behaviors of Substantive Interest in e-Services, Suh, Taewon, Seok Kang, Elyria Kemp (2018), Electronic Commerce Research, 20, 361-379.

The Heart in Organizational Buying: Marketers’ Understanding of Emotions and Decision-making of Buyers, Kemp, Elyria, Aberdeen Leila Borders, Nwamaka Anaza and Wesley J. Johnston (2017), Journal of Business & Industrial Marketing, 33 (1), 19-28.

What's Love Got to Do with It? Investigating Consumer Commitment in Health Care Kemp, Elyria, Sonja Martin Poole (2017), Health Marketing Quarterly, 34 (2), 113-127.

Occupational Dream Pursuit: Decision Making and Consumption Behavior, Kemp, Elyria and Aberdeen Leila Borders (2017) Journal of Consumer Marketing, 34 (4), 319-327.

Understanding the Power of Hope and Empathy in Healthcare Marketing, Kemp, Elyria, My Bui, Anjala Krishen, Pamela Miles Homer and Michael S. LaTour (2017), Journal of Consumer Marketing, 34 (2), 85-95.

Me, Myself and I: Examining the Effect of Loneliness and Self-focus on Message Referents, Kemp, Elyria, David J. Moore and Kelly Cowart (2016), Journal of Current Issues and Research in Advertising, 37 (1), 15-27.

Arts Audiences: Establishing a Gateway to Audience Development and Engagement, Kemp, Elyria and Sonja Martin Poole (2016), Journal of Arts Management, Law, and Society, 46 (2), 53-62.

The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making, Bui, My, Elyria Kemp and Mitch Hamilton (2015), Journal of Promotion Management, 21 (6), 739-759.

Selling Hope: Examining the Role of Affect-Laden Health Care Advertising in Consumer Decision Making, Kemp, Elyria, Kyeong Sam Min and Elizabeth O. Joint (2015), Journal of Marketing Theory & Practice, 23 (4), 434-454.

Engaging Consumers in Esthetic Offerings: Conceptualizing and Developing a Measure for Arts Engagement, Kemp, Elyria, (2015), International Journal of Voluntary Sector Marketing, 20 (2), 137-148.

Hope across the Seas: The Role of Emotions and Risk Propensity in Medical Tourism Advertising, Kemp, Elyria, Kim H. Williams and McDowell Porter (2015), International Journal of Advertising Research, 34 (4), 621-640.

The Calm Before the Storm: Emotion Regulation Consumption in the Face of an Impending Disaster, Kemp, Elyria, Pamela A. Kennett-Hensel and Kim H. Williams (2014), Psychology & Marketing, 31 (11), 933-945.

Health Care Branding: Developing Emotionally Based Consumer Brand Relationships, Kemp, Elyria, Ravi Jillapalli and Enrique Becerra (2014), Journal of Services Marketing, 28 (2),126-137.

Emotions in the Classroom: Examining Environmental Factors and Student Satisfaction, Childers, Carla Y., Kim H. Williams and Elyria Kemp (2014), Journal of Education for Business, 89 (1), 7–12.

Get Your Head in the Game: Using Gamification in Business Education to Connect with Generation Y, Poole, Sonja M., Elyria Kemp, Kim H. Williams and Lauri Patterson (2014), Journal for Excellence in Business Education, 3 (2) http://www.jebejournal.org/index.php/jebe/article/view/40

Pulling on the Heart-Strings: Examining the Effects of Emotions and Gender in Persuasive Appeals, Kemp, Elyria, Pamela A. Kennett-Hensel and Jeremy Kees (2013), Journal of Advertising, 41 (1), 69-79.

Sales Manager Support: Fostering Emotional Health in Salespeople, Kemp, Elyria, Aberdeen Leila Borders and Joe M. Ricks (2013), European Journal of Marketing, 47 (3/4), 635-654.

Embracing Jazz: Exploring Audience Participation for Jazz Music in Its Birthplace, Kemp, Elyria and Michael White (2013),  International Journal of Arts Management, 16 (1), 35-48.

Take This Job and Shove It: Examining the Influence of Role Stressors and Emotional Exhaustion on Organizational Commitment and Identification in Professional Truck Drivers, Kemp, Elyria, Steven W. Kopp and Eramus C. Kemp, Jr. (2013), Journal of Business Logistics, 31 (1), 33-45.

When Food is More Than Nutrition: Understanding Emotional Eating and Overconsumption, Kemp, Elyria, My Bui and Sonya Grier (2013), Journal of Consumer Behaviour, 12 (3), 204-213.

Six Days on the Road: Will I Make It Home Safely Tonight? Examining Truck Driver Stressors and Attitudes toward Commercial Transportation Regulation and Safety, Kemp, Elyria, Steven W. Kopp and Eramus C. Kemp, Jr. (2013), International Journal of Logistics Management, 24 (2), 210-229.

Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements, Kemp, Elyria, Sindy Chapa and Steven W. Kopp (2013), Journal of Current Issues and Research in Advertising, 34, 135 -150.

E-tail Emotion Regulation: Examining Online Hedonic Product Purchases, My Bui and Elyria Kemp (2013), International Journal of Retail & Distribution Management, 41 (2), 155-170.

Stimulating and Enhancing Student Learning Through Positive Emotions, Williams, Kim H., Carla Y. Childers and Elyria Kemp (2013), (lead article), Journal of Teaching for Travel and Tourism, 13, 209-227.

Developing Affective Brand Commitment through Social Media, Turri, Anna, Karen Smith, Elyria Kemp (2013), (lead article)  Journal of Electronic Commerce Research, 14 (13), 201-214.

Place Branding: Creating Self-Brand Connections and Brand Advocacy, Kemp, Elyria, Carla Y. Childers and Kim H. Williams (2012), Journal of Product & Brand Management, 21 (7), 508-515.

A Tale of A Musical City: Fostering Self-Brand Connection among Residents of Austin, Texas, Kemp, Elyria, Carla Y. Childers and Kim H. Williams (2012), Place Branding and Public Diplomacy, 8 (2), 147-157.

The Role of Advertising in Consumer Emotion Management, Kemp, Elyria, My Bui and Sindy Chapa (2012), International Journal of Advertising, 31 (2), 339-353.

Managing Emotions in Personal Selling: Examining the Role of Emotion Regulation Strategy in Salespeople, Kemp, Elyria, Aberdeen Leila Borders and Joe M. Ricks (2012), Journal of Selling and Major Account Management, 12 (1), 18-29.

The Impact of Marketing on Internal Stakeholders in Destination Branding: The Case of a Musical City, Kemp, Elyria, Kim H. Williams and Bridget Mary Bordelon (2012),  Journal of Vacation Marketing, 18 (2), 121-133.

Examining Consumers' Perceptions of the Health Benefits of Products with Fiber Claims, Zank, Gail and Elyria Kemp (2012),  Journal of Consumer Affairs, 46 (2), 333-344.

Resistance and Self-Risk: "Examining the Effects of Message Cues in Encouraging End-of-Life Planning, Kemp, Elyria and Steven W. Kopp (2011), Journal of Public Policy & Marketing, 30 (1), 100-109.

Healthy Brands: Establishing Credibility, Commitment and Connection among Consumers, Kemp, Elyria and My Bui (2011), Journal of Consumer Marketing, 28 (6), 429-437.

Paying the Piper: Performing Rights Organizations and Their Role in the Retail Function, Kemp, Elyria, Chinna Natesan, Aberdeen Leila Borders and Steven W. Kopp (2011), Journal of Retailing and Consumer Services, 18, 429-437.

The Fight Against Obesity: Influences of Self-Efficacy on Exercise Regularity, Bui, My and Elyria Kemp (2011), Journal of Nonprofit & Public Sector Marketing, 2 (3), 181-208.

Eating Their Feelings: Examining Emotional Eating in At-Risk Groups in the United States, Kemp, Elyria, My Bui and Sonya Grier (2011), Journal of Consumer Policy, 34, 211-229.

Emotion Regulation Consumption: When Feeling Better is the Aim, Kemp, Elyria and Steven Kopp (2011), Journal of Consumer Behaviour, 10 (1), 1-7.

Have You Made Plans for that Big Day? Predicting Intentions to Engage in Funeral Planning, Kemp, Elyria and Steven Kopp (2010), Journal of Marketing Theory & Practice, 18 (Winter), 81-90.

The Role of Self-Regulation, Future Orientation, and Financial Knowledge in Long-Term Financial Decisions, Creyer, Elizabeth, Jeremy Kees and Elyria Kemp (2008), Journal of Consumer Affairs, 42 (2), 223-242.

Consumer Awareness of the Legal of Obligations of Funeral Providers, Kopp, Steven W. and Elyria Kemp (2007), Journal of Consumer Affairs, 41 (2), 326-356.

When Do Nutrient Content and Nutrient Content Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat,  Kemp, Elyria, Scot Burton, Elizabeth H. Creyer and Tracy A. Suter (2007), Journal of Consumer Affairs, 41 (1), 47-73.

The Deathcare Industry: A Review of Regulatory and Consumer Issues, Kopp, Steven W. and Elyria Kemp (2007), Journal of Consumer Affairs, 41 (1), 150-173.

• Finalist for the 2025 Thomas C. Kinnear/Journal of Public Policy & Marketing Award
• Harold & Muriel Berkman Charitable Foundation Grant Recipient
• Edward G. Schlieder Chair in Higher Education and Health Initiatives 
• CityBusiness Healthcare Hero 
• University of New Orleans Creative Endeavor Opportunity Grant Recipient 
• Advertising Educational Foundation Fellow 
• Nominated for the Bernard J. La Londe Best Paper Award in Journal of Business Logistics 
• Bank One Endowed Professorship in Minority & Emerging Business 
• “Professor of the Year” Executive Masters of Science Health Care Management Program